How Did TikTok Become Successful?
There are many social media platforms on the
internet but one of them comes forward with its huge number of users and
different contexts. Today, we can say the ones who do not have TikTok accounts
are in the minority. Let’s ask this question: Why is TikTok successful?
Bytedance
Bytedance is the company that has the TikTok
app. Today, it has known as the “Most valuable enterprise of the world” At
first, there was no TikTok and consequently, there was no Bytedence who has the
TikTok too.
The application of Musical.ly was the
baseline. We should not consider Musical.ly as a failure, because this
application was widespread around the world too. Bytedance bought the
application of Musical.ly, and they launched this app as a TikTok with a couple
of changes in the context of the application.
Just like anything else in the business world,
this success of TikTok came with the investments of investors to this
application. There is one name who has achieved all of these: Zhang Yiming. He
is the founder of Bytedance and the person who convinced investors of the
possible success of TikTok. This possiblity became the reality in the year of
2018, TikTok became the most downloanded app on PlayStore and AppStore.