How Did TikTok Become Successful?
There are many social media platforms on the internet but one of them comes forward with its huge number of users and different contexts. Today, we can say the ones who do not have TikTok accounts are in the minority. Let’s ask this question: Why is TikTok successful?
Bytedance is the company that has the TikTok app. Today, it has known as the “Most valuable enterprise of the world” At first, there was no TikTok and consequently, there was no Bytedence who has the TikTok too.
The application of Musical.ly was the baseline. We should not consider Musical.ly as a failure, because this application was widespread around the world too. Bytedance bought the application of Musical.ly, and they launched this app as a TikTok with a couple of changes in the context of the application.
Just like anything else in the business world, this success of TikTok came with the investments of investors to this application. There is one name who has achieved all of these: Zhang Yiming. He is the founder of Bytedance and the person who convinced investors of the possible success of TikTok. This possiblity became the reality in the year of 2018, TikTok became the most downloanded app on PlayStore and AppStore.